$11.99 – $55.99Price range: $11.99 through $55.99
100% roasted coffee made from green coffee beans No additives, no artificial flavorings (pure instant coffee)
Instant Coffee 70% Robusta / 30% Arabica is crafted for those who appreciate a stronger, more expressive cup of coffee. Made from carefully selected roasted beans, this blend combines the bold intensity and full body of Robusta with the aromatic smoothness of Arabica.
Using advanced instant coffee processing, the coffee retains its natural aroma and delivers a rich, well-defined flavor profile with low acidity, deep chocolatey notes, and a long, pleasant finish. The result is a cup that feels powerful yet clean—never harsh, never flat.
Perfect for busy mornings, offices, travel, or hotel use, this instant coffee offers the convenience of quick preparation without sacrificing the authentic taste of real coffee. A reliable choice for daily drinking and a signature option for those who prefer bold flavor.
Pricing strategy:
Instant Coffee 30/70 — a bold blend of Arabica and Robusta, freeze-dried to preserve aroma and deliver a rich, full-bodied cup with chocolatey notes and a long, satisfying finish.
Flavor Profile:

1
SpecialtyJust coffee, water and patience – a simple ritual that turns a few quiet minutes into a moment worth savouring.

1
EspressoThe espresso machine packs all the flavour into a single, intense shot – rich crema on top, velvety body underneath.

1
Classic Phin coffeeVietnamese phin coffee is meant to be slow: you watch each drop fall, building a thick, fragrant brew with bold flavour and natural sweetness.
Our beans are hand roasted and shipped directly to your door from our roastery
Sealed immediately after roast
Roasted Monday-Friday
The press pot, or French Press, offers direct infusion for full-bodied coffee. It’s an ideal companion for dark roasts, bringing out rich, complex flavors.
~5 Minutes

Pour-over brewing is a simple way to brew a clean, bright cup. It brings out subtle nuances in coffee, particularly those with bright, sparkling flavors.
~5 Minutes

A loyal customer of our original Berkeley store, retired army sergeant Key Dickason brought the idea for our most beloved blend to Mr. Peet in 1969. Intrigued, our founder worked with the local gourmand and coffee aficionado to refine it. They sampled countless combinations before arriving at what is now our all-time bestseller. The result was so good, Alfred Peet decided naming it after…

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Premium Instants
Give friends $10 off their first order, and you’ll receive $25 plus free shipping when they make a purchase.
Offer expires on Dec 29, 2026. Offer valid only for new customers.
